Your Biggest Competitive Advantage Might Not Be Your Product
If you build it, they won’t come. If you build it and market it really well, you’ve got
Corrections are great times to get things right
A little while ago when the tidal wave of bad news broke for the tech industry, I started writing a
Don’t Create a Category
Creating a category is definitely hard and probably not the right approach for you. Instead, create a subcategory that combines
The most important marketing lesson I ever unlearned
💡If no one sees it, it's not marketing.There once was a time when I thought
Zoom was terrible at
All marketing advice is bad
In my career, I don't think I've gotten much good advice. Even from smart people
who meant well.
I think
