Useful Heresy
Counterintuitive, contrarian marketing commentary for non-conformists

Latest

Nov
21
Corrections are great times to get things right

Corrections are great times to get things right

A little while ago when the tidal wave of bad news broke for the tech industry, I started writing a
11 min read
Aug
28
Don’t Create a Category

Don’t Create a Category

Creating a category is definitely hard and probably not the right approach for you. Instead, create a subcategory that combines
4 min read
May
10
The most important marketing lesson I ever unlearned

The most important marketing lesson I ever unlearned

💡If no one sees it, it's not marketing.There once was a time when I thought Zoom was terrible at
3 min read
Mar
16
All marketing advice is bad

All marketing advice is bad

In my career, I don't think I've gotten much good advice. Even from smart people who meant well. I think
2 min read