Nov 21 Corrections are great times to get things right A little while ago when the tidal wave of bad news broke for the tech industry, I started writing a Nov 21, 2022 11 min read
Aug 28 Don’t Create a Category Creating a category is definitely hard and probably not the right approach for you. Instead, create a subcategory that combines Aug 28, 2022 4 min read
May 10 The most important marketing lesson I ever unlearned 💡If no one sees it, it's not marketing.There once was a time when I thought Zoom was terrible at May 10, 2022 3 min read
Mar 16 All marketing advice is bad In my career, I don't think I've gotten much good advice. Even from smart people who meant well. I think Mar 16, 2022 2 min read